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Was signing Colin Kaepernick a good decision for Nike?


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The one story all over the news is Colin Kaepernick being signed by Nike. But was it a good decision? I’m not talking politically, I’m talking business.

This past election showed that around half of the population is Republican and the other half is Democrats. While Kaepernick was with the NFL, he started kneeling for the national anthem which sparked a nationwide controversy from both Republicans and Democrats. This controversy has caused the NFL and ESPN to plummet in views, due to them isolating the Democrats of the nation. They supported Colin Kaepernick and every time you turned on ESPN, that’s all they talked about. Why? The majority of men and women who watch football don’t want to see politics involved with it, along with the fact that around half of the viewers are Republican, which means they all got tired of the politics being showcased in football.

Now, how does this relate to Nike as a business? Like previously stated, around half of the country is Republican and they didn’t like how the NFL and ESPN handle Colin Kaepernick. So why would they treat Nike any differently? Nike will slowly lose profits due to this decision. In the wake of this happening, Nike gear started getting burned. This will probably end, but the boycott of Nike won’t, at least not for a while. There are pro-players that are even cutting the Nike logos off their gear.

I believe that Nike will lose customers and profits over they signing of Colin Kaepernick. It is not a safe business decision to isolate half of your consumers by signing an already controversial public figure.

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Was signing Colin Kaepernick a good decision for Nike?